Growth, cultivated.

You know something
isn’t working.
You just can’t tell what.

Hi, I’m Helen. Businesses don’t usually fail to grow - they get tangled in their own weeds. I run businesses too, so I’ll look at the whole thing with you, find what’s really going on, and help you fix it.

10+ years
running my own local and online businesses
6+ years
in tech, start-ups and software
0
account managers. You work with me, start to finish

Sound familiar?

For business owners who know something isn’t working, have tried a few different things, and are too busy running the business to work out what.

  • I’m spending all my time on admin and not on the work that actually grows my business.

  • I’m stuck on how to get more bookings. I haven’t had to think about it for years because things just worked. Now they don’t.

  • I keep hearing about AI but I have no idea where to start.

  • I hired an agency. I can’t tell if it’s working, but I’m too scared to cancel in case my sales drop.

It’s almost never
just one thing.

What owners ask me for

  • A new website
  • Better ads
  • Someone to take things off my plate

What’s really going on

  • You’re so busy running the business there’s no time to work on it
  • Sales have slowed and you can’t put your finger on why
  • You’ve tried a few fixes. Nothing’s stuck, and you’re not sure what to try next
  • Everything still runs through you, and it’s wearing you down

And if AI feels like a lot, you’re not alone.

Most people haven’t got past asking it to write an email. I’ll show you where it can take real work off your plate, one step at a time.

How I work.

It starts with a call. After that, take what you need and stop whenever it’s enough.

First, a free 30-minute call.

We talk through what’s going on and work out whether I can help. If I can’t, I’ll tell you.

Get in touch
  • Most people start here

    Growth Diagnostic

    I look at the whole business, tell you plainly what’s really going on, and what I’d fix first. You can stop here and run with the plan yourself.

  • A one-off build

    Project

    I build it with you, show you how it runs, and leave you capable.

  • Ongoing

    Growth Partner

    Hands-on, month to month, with a handful of clients.

Helen Wu, founder of Cult Magnolia

More about me, and the work.

Why I’m doing this, what I’ve actually built, and the messy cross-functional work I keep getting drawn to.

More about me

Know something
isn’t working?

Send me a message and tell me what’s going on. We’ll start with a free 30-minute call.

Get in touchhelen@cultmagnolia.com